We are a two-sister partnership named Brenda & Mary both born in Ghana, raised in Auckland, New Zealand, currently residing in Australia.

 Growing up in NZ in the early 90's as part of a very minute Black population presented a challenge to find products for our Kinky-textured hair and Melanin-rich skin and resorted to making do with whatever options seemed remotely beneficial to our beauty needs. Then the internet came and suitable products became more accessible. This ofcourse often proved expensive, time-consuming surfing multiple sites, and most frustratingly, products didn't always arrive in time to flex that new do at that special event we had anticipated for weeks or Months.

 Although our move to Australia presented better options, we have found the issue predominately persists & increasingly for us with the births of Brenda’s four bi-racial children all whom have different curl patterns & skin types, requiring different products to us. This is where the idea of YAA&CO. BEAUTY stems from, to make these products easily accessible. In the Ghanaian culture, each day of the week has a unique birth name associated with it. Yaa means a girl born on Thursday. A name shared by late mother Victoria Yaa Agyeiwaa (E-Jay-Waa). This is a tribute to her, all whom are here & all whom are yet to come because of her. 

 At YAA&CO. BEAUTY, we pride ourselves in supplying a diverse range of quality beauty brands catering for Afro & Ethnic needs under one roof right to your doorstep. Our Mission is to provide Afro & Ethnic Australasia the freedom to cater to their beauty needs & wants conveniently. No more settling, we've got us! 

 With Care, 

Marvin McKinney

Founder & Owners


(Mother of Olivia, Akua, Brenda & Mary. Grandmother of Kofi, Michael, Kadin, Treyvon, Maame Ageiwaa, Aiyana & Jazarah)

About us