CHOOSE THE SOFT LIFE

FREE 100% Heavy Duty Cotton Tote

Spend $50+ (ex. shipping) to receive a FREE stylish 100% Cotton Tote bag perfect for shopping, brunch & errands. Added automatically at checkout. One per customer

BIPOC Owned Brands

Discover & support brands made for BIPOC by BIPOC

MUST-HAVE WINTER SKINCARE

Beat cold-weather dryness

ALL THE RAGE

Minimalist Makeup

Achieve an effortless look perfect for everyday wear with these cult faves.

A SOLID FOUNDATION

Base

An effortless, dewy makeup that glows is all about allowing your natural beauty to shine through. To achieve this, start with a skincare routine that includes skincare. We are obsessed with Bolden's clear skin kit

Blushes & Sponges

Using the right tools that are clean is essential to achieving a natural look as well as prevent any breakouts caused by dirty tools. Build a kit with the Real Techniques Everyday Essentials Kit. Keep these clean using the Brush Cleansing Palette

LESS IS MORE

Low Coverage Foundation

Put your best face forward with a low coverage foundation that looks like skin. The New L’Oréal True Match Nude Plumping Tinted Serum is a must-have!

Brows + Lashes

Look awake & make your eyes pop by defining Brows & adding length & volume to lashes using Mascara.

REVIEWS

What Our Customers Are Saying About Us

HOW TO DEFINE & SET CURLS

WATCH & LEARN

NEWS & CARE TIPS

We've Partnered With Deciem!
NEW BRAND ALERT

We've Partnered With Deciem!

We’re excited to announce that we’ve partnered with Deciem as an official stockist! Shop The Ordinary range of skincare & haircare products plu...

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DIY Silk Press With Body
HAIR HOW TO

DIY Silk Press With Body

Want a silky hairstyle that glistens, is free from snags and stiffness and moves with you? We've got you Sis! Here is a step by step guide for an ...

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GLOW FROM WITHIN

Get to know yourself. Discover your superpower. And walk confidently in who you are, what you are & where you're going. -Deun Ivory